Earlier this week, a portion of 2nd Avenue was blocked off to help raise awareness and funds for the Wigs and Wishes organization.
"Don't judge people even if they have hair loss. Just be kind, no matter what."
This is Haidyn Hunziker who is the daughter of an S Salon employee who is also a hair loss survivor.
They volunteered earlier this week at the Wigs and Beer event sponsored by Lavelle's Taphouse and S Salon.
The outdoor soiree included food for purchase from Between The Buns, and the Spice It Up food truck. Patrons could also bid on various art pieces and vendor packages, or shop the Lula Roe and Lipsense tables.
The Wigs and Wishes foundation specializes in providing wigs to women and children who have lost hair due to medical reasons, such as, cancer.
Owner of S Salon, Scott Allison discusses why he partnered with the non-profit organization.
"Two years ago we became a Friends By Your Side Salon, and we basically pledge to our community that anybody with any illness that needs a wig, they can come in and experience the moment to where we pick out the wig, we measure their head. They come in, we fit the wig, and we get $200, $300 wigs for, like 50 to 100 bucks through this organization."
Apprentice at S Salon, Brittany Hunziker says this event hits close to home for her, because she suffers from Trichotillomania, an impulse control disorder where a person feels the need to pull out their hair, whether it be on their head or other parts of the body.
Hunziker has helped fit wigs for four people and describes what it feels like to see their reaction.
"And it's so wonderful to do it. Just seeing the look on their face. And I've had people say, I feel human, again, and it makes me want to cry."
The overall event was upbeat with Mayor Jim Mattherly gettin' busy on the turntables and emceeing the event.
But it was the testimonials from hair loss sufferers that brought everything into perspective.
15-year-old Shelley Smith lost her hair due to cancer and three generations of the Weatherford family lost hair due to Lupis, Alopecia, and complications due to scarlet fever.
Jenny Weatherford expresses how the wigs are integral to boosting a woman's confidence.
"There's nothing like women losing their hair, including my mother who had scarlet fever, and had none, and Scott gave her hair, too. And we would just like to thank S Salons for helping all of us that don't have hair. It makes a woman feel good, again to have her hair back. And I never thought I'd be a real blonde."