November Earthquake has lessons in public relations

Damage from the earthquake November 30th, 2018 in Alaska. (Courtesy of Alaska DOT)

FAIRBANKS, Alaska Local public relations people came to the Westmark Hotel today to hear from the Alaska Department of Transportation public relations team about the way they handled the earthquake from last November.

The talk focused on the importance of getting information out to the public in the event of an emergency. Shannon McCarthy, a spokesperson for the DOT, said keeping the public informed is key to making sure things run smoothly during an event like an earthquake. By quickly and consistently getting out information, organizations are able to get the public's help and cooperation to deal with an emergency.

She also talked about some of the ways they get information out.

"It's not like it was 20 years ago," McCarthy said. "Social media plays a bigger role, the media plays a big role, and then also more traditional channels, websites, things like that. People are using a wide variety of sources so it is important to meet the people where they are at, making sure you are getting information to them the way they want to receive it."